Page 61 - Security Systems Magazine Issue 22 Jan-Feb 19

AI-powered video technology will make even For retailers, such a data-driven strategy can
more of a mark on the video surveillance industry as result in a reduction in customer retention costs and

the industry progresses. With an estimated 1 billion the time needed for customer profiling. On the other
video cameras connected to artificial intelligence hand, consumers gain extra benefits in terms of better
platforms by 2020 , the trend is only set to take off services and products.
2
exponentially in 2019.
3. Video & IoT are joining forces in transforming
2. Video technology is a must-have in every business through technology innovation
enterprise IT strategy With an increasing number of connected IoT

In today’s modern enterprise, business leaders devices and the overwhelming datasets being
and key decision makers are not only placing produced, video analytics will accelerate the
importance on the safety and security of company automation of large volumes of unstructured data to
assets - but are also emphasising better awareness generate actionable insights and unlock business value.
of business processes and surroundings. This is where According to Gartner, by 2020, 99% of
intelligent video technology will be able to improve enterprise captured video/image content will be
business performance and reduce operating costs. analysed by machines rather than humans, up from
The retail sector is an example of an industry 30% in 2018. This predication will be enabled by
that is perfectly poised to reap the benefits of advanced data aggregation and automation in

advanced video technology. The industry has come systems, services and software as it continues to boost
a long way from looking at video cameras as safety video & video analytics innovation.
and security assets only. Indeed, today’s retailers have For example, in Hartford, Connecticut, USA,
a wide range of powerful tools and capabilities, such local law enforcement were able to harness video
as Internet of Things (IoT) and video analytics systems, technology to hone in on a drug house based on
which allow them to gain greater insights into their the suspiciously high volume of traffic to that particular
customers’ behaviour and in-store journeys. house . Rather than spend a large amount of
3
For example, intelligent video can identify a resources on stakeouts in cars or on rooftops,
person as they enter a store and track their detectives were able to garner sufficient evidence for
movements around the shop. This creates a heat a warrant to raid the house in a matter of minutes
map which lets retailers know how long people are - saving 32 man-hours in the process.
looking at a specific display, where the popular areas
of a store are and what areas shoppers are ignoring. 3. The future of video is here
This helps retailers know who to promote items better The advances in the video surveillance industry
and set out their store more effectively, as well as are prompting organisations to rethink how they view
influence marketing campaigns. video systems. From keeping smart cities safe to

Video can also identify queues, so retailers optimising retail stores, the future of video is promising.
can see particular times when they need more staff, Looking ahead, as businesses start to see practical
as well instruct staff to open a new checkout when and specific business use cases of video surveillance,
it gets unexpectedly busy. This all helps retailers to we can expect to see widespread adoption of video
optimise their manpower resources. beyond security across various industries.

2 Cloud-To-Edge Inference For Smarter Ai Cities, NVIDIA, 2018
3 Milestone Systems, Video Technology Tracks Drug Houses, 20 June 2018
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